New Listing Title Policy Changes Could Impact Millions of Amazon Seller ASINs on January 21, 2025

new amazon listing policy 2025

Here’s Amazon’s New Listing Policy announced on January 3, 2025:

We’re updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.

The following new requirements will take effect on January 21, 2025:

    • For most product categories, titles may not exceed 200 characters, including spaces.

    • The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.

    • Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy, and you’ll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

We’ll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.

For more information, including character limits by product category and store, go to Product title requirements and guidelines.

Quote by Cynthia Stine, President of eGrowth Partners:

“The potential for seller chaos at the end of January is extremely high. Amazon is giving brands two weeks to comply with its suggested changes, or they will be made for them automatically. Some of our clients have thousands or even tens of thousands of ASINs, and most will not be compliant.

We recommend all Amazon sellers inspect their listings before January 21 and proactively update their listings rather than letting an algorithm do it. We are conducting listing audits for our clients now to help them be ready.”

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