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Just a quick reminder for those FBA sellers approaching their first long-term storage fee assessment…be sure to sell, dispose or remove by end of the day Friday or else you will have to pay extra fees. If you are willing to pay, that’s OK, just make sure you know what you are paying for. Check out my blog post on long-term storage fees from last year if you need help dealing with your inventory.Amazon is an amazing platform that has made my family’s life easier…AND they drive me crazy sometimes. Do you ever feel that way? They are constantly working on their platform which is good and bad. I tend to work out my frustrations through writing so I thought I’d tackle those damn listing errors. You know what I’m talking about here. Total crazy making. I had a client who was recently concerned that her sales had come to a standstill. When I looked at her inventory, over 80% of it had listing errors – no wonder! Once we fixed those, her sales picked up again.

What’s With All The Listing Errors?

First of all, it happens to everyone. Don’t assume you’ve made a mistake. It is just as likely to have been Amazon or the internet. You just want to be able to fix them when they happen. If you are a newcomer, you may not yet realize that your items will show redline errors in SellerCentral until they are properly shipped in to Amazon. If you are taking a few days to prepare a shipment (which I often do in the case of books), then don’t worry if you see listing errors for products that are not yet at the warehouse. Those will correct themselves once you ship them in.

This also explains why you may have listing errors for products you never actually sent in. Perhaps you listed it in ScanPower or InventoryLab, looked at it, decided you didn’t want to sell it after all and deleted it from your shipment. I’ll do this with books. Sometimes I’ll get home and decide that I’ve changed my mind about a book I bought. Maybe it is in worse condition than I thought or suddenly there are a ton of bottom feeder sellers. I donate it instead.  I’ve also had new merchandise where by the time I’ve priced it, I see that Amazon is now selling it for a low price. I decide to return the item, but the partially created listing is at SellerCentral.

A similar situation for me is that I buy something, go home, scan it into my software and then decide it is a better eBay item. I have a collectible Pinocchio Game right now where I did that. I deleted it from the shipment I was creating, but the partially created listing stayed at SellerCentral.

The fix for these listing errors is easy – archive them and don’t worry about them anymore.

The listing errors I’m talking about are the ones that occur with products that are already at the warehouse – products that should be selling and aren’t. These are the ones that drive good sellers mad….

There are three main reasons for listing errors:

  1. A problem with using your third-party software provider
  2. A feed issue (could be either end)
  3. Something at Amazon’s end

Knowing this helps you figure out how to fix your errors and preserve your sanity.

Third-Party Software Provider

If you use InventoryLab, ScanPower or one of the other listing programs you are basically creating your listing inside of Amazon in real-time with the help of the software that makes it faster, easier and more efficient. What you also get with an outside software provider is the ability to more easily correct your mistakes and make changes to your shipment up to the last minute…and there’s the rub. What ScanPower and InventoryLab do – and I assume the same for the others – is send the final, complete feed at the very end when you press “Finish Shipment (SP)” or “Send Products Feeds (IL).”

If you don’t press that button and instead go directly to the shipping queue to process your boxes, then your entire shipment will have listing errors. This is perplexing because the shipment looks normal when you go through the Shipping Queue…but it is not complete. The system is confused because the shipment is still considered open. If you’ve done this – don’t despair! The fix is easy. Simply go into ScanPower (InventoryLab, whatever system you are using) and close out your shipments officially and properly. This should fix those errors within a few minutes. Be sure to refresh your SellerCentral browser so you can see if they all got fixed.

This is from InventoryLab’s support page:

Note: Your product listing feeds have not sent to Amazon until you do the following: Choose “Send Products Feeds” once your batch is complete (this is going to take your batch to the Send Products Page where you can edit, add, or delete the contents before submitting the batch). Once you have reviewed the batch and are ready to send it choose “Submit” (you will be prompted to confirm that you wish to complete the batch, and for FBA shipments you will check the box next to Create FBA Shipment in the pop up screen) and hit “OK”.  Now your product listings have sent and you can continue to create your shipments. 

The private workflow has many advantages, but it’s important to understand that you will not have a product listing until you tell InventoryLab to upload them. Therefore, since you are labeling items as you go, but you have not uploaded any product listings,  all inventory will be listed with a redline erroruntil you complete your batch and send the product listing feeds. 

I imagine that the other listing programs are similar to Scan Power and InventoryLab since this is an Amazon requirement (how the feeds are sent).

A Feed Issue

This is a problem between your software provider and Amazon. It could be from either side. It could be a glitch in the internet (“glitch” is the official term for “we can’t explain it.”) If most of your shipment has no listing errors but there are one or two items that do have listing errors, then there are three fixes for you:

1) re-send the feed from your software program;

2) re-list the product on Amazon’s Seller Central; or

3) talk to Amazon. I’m going to talk about how to re-list (#2) under the next heading.

To re-send the feed from ScanPower, you need to go under “Settings,” “List” and then scroll to the very bottom of the page. There you will see a long list of your most recent shipments. Click on the shipment that had the errors and the feed will be re-sent. This should fix most feed-related errors. Wait about a minute or so and then go to SellerCentral and refresh your browser. If the problem is not fixed, then it is something at Amazon’s end.

I don’t know how it is done with all the other software, but there should be an easy way to re-send feed if you ask or look at the company’s FAQs.

If that doesn’t work, the problem may be either that you are somehow restricted from selling that product or it needs to be re-listed through Seller Central (see below). Product restrictions are varied and something you sold before may now be off limits. It may be, for example, that you are no longer allowed to sell in that category. That happened to some folks with grocery recently. Amazon changed the rules and this is how they tell you.

If you look at your “Stranded Inventory” report on the “All Inventory View” page of SellerCentral, it will show you items that have inventory at the warehouse but are not selling. If you know you’ve sold these items in the past, then it is possible that the product manufacturer convinced Amazon to restrict third-party sellers. This can happen at any time and the effect is immediate.

In the case where you just don’t know what is going on, you will need to talk to Amazon. You can either have them call you or you can send them an email to find out what is up. I prefer phone myself although my assistant does a lot of corrections for me by email. Either works. To get Amazon to call you, go to “Help” in SellerCentral and look for the “contact us” button about half-way down the right-hand side of the page. Follow the instructions for sending an email and fill in the details of your problem. At the bottom of the form is an option for Amazon to call you. Fill in your phone number and they will call you within seconds. They will explain and walk you through the fix or at least tell you how to remove/destroy the product if that’s the answer. I first learned how to re-list products from a friendly FBA support person.

Something At Amazon’s End

There are several reasons that things may have gotten messed up on Amazon’s end – usually while your shipment is being processed, although I’ve had listing errors pop up from products I’ve been selling for a while. Rather than trying to figure it out, I fix it. If relisting doesn’t work, then I have two options – 1) ask Amazon to fix the listing for me through email or 2) call them to find out what is going on.

When I went to create my Step-by-Step I learned that Amazon had changed the way you relist products which was really annoying because I had just learned how to do it the other way. Basically what you are doing is completely recreating your listing on Amazon.com. When you do that, you have to be mindful that you use the exact same merchant SKU, condition, etc. that you did before or your problems will multiply.

I created a Step-by-Step for Listing Errors HERE in my FBA Library which is free to all my readers. In addition, you can click Listing error troubleshooting for a copy of Amazon’s instructions.  Mine has more pictures.

If you are like my friend Lynn who says, I don’t want to learn one more damn thing! then I suggest using the Easy Button and send your problem listings in batches of three to an email to Amazon. They will fix them for you.staple-easybuttonBe sure to give them all the information you want in the new listing including price, condition, MSKU, etc.

What usually happens when they are recreating listings is they give them weird prices like $999 or $500 so you have to go back later and reprice. They’ll send you an email to let you know when they’ve fixed your problem.

Another option is to turn over the whole mess to your virtual assistant and say “make it so.” This is my preferred option because I don’t have to worry about follow up or repricing later. Shem takes care of it all for me.

What To Do

Here’s my suggested approach to listing errors:

  1. Remember, a huge percentage of listing errors are feed errors. Try re-sending the feed first.
  2. For the errors that remain, check to see if you ever sent those products in. If not, archive.
  3. For the errors that remain, either recreate the listing or send to Amazon.com to fix in batches of 3 per email.
  4. Repeat.

It is up to you as to how often you deal with your listing errors, but I suggest looking at them regularly. The last thing you want is a bunch of inventory at the warehouse that is not selling for you. The first time may take a while, but if you do it regularly, it won’t take long at all. Since the majority of errors are feed errors, you can fix those in a snap. My free Inventory Listing Errors Step-by-Step has more pictures with arrows and instructions to help you figure out why your inventory is languishing. If the above link doesn’t work, just login to the FBA Library and look under “Bonuses” for the Step-by-Step page.

PS. If you’ve not noticed, I’m trying to offer more live classes in and out of Texas to help people prepare for the Christmas selling season. I’ve got my Texas classes posted and am working on three classes in Chicago (it is such a big area) at the end of September/early October. I also try to leave time for at least one or two face-to-face private sessions in each city as well.

I was recently in Atlanta and Wilmington, NC. Want me to come visit your town? Let me know! To make the trip I need at least 8 students per class since I will have travel expenses. We have just over 100 days until Black Friday…are you ready?

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